Primary

Our primary colour is the Payright Gradient. This gradient is taken from our logo and forms the majority of the colours that we use in our communications.

We use a linear gradient from point A to B. With our colour gradient split 60/40 in favour of Ultraviolet.

Secondary

Our secondary colours are present in our logo and gradient. They are used in communication across the board as well, however they are used as supportive colours to help navigation and call out information, such as in call to action buttons, bubble assets, and copy.

Tertiary

These colours are to be used sparingly, and only as accents, such as when there are detailed charts or all colours have been used and exhausted.

Neutral

These colours are used to break up layouts and to create subtle depth.

TOP TIP

You may notice our CMYK differs in tone to our RGB colours. These colours have been selected based on how they look when used in an asset. Ensure you are using the appropriate colour breakdown listed on this page for your asset. For example, when creating a digital only asset, use HEX or RGB. When creating a print asset, use the CMYK breakdown.